Remarkable
Sparkle

Our naturally-mined, ethically-sourced diamonds are proven to have 50% to 100% more sparkle than diamonds that cost thousands more. (And yes, sparkle is – in fact – scientifically measurable). It’s why we stand behind our money-back Sparkle Pledge.

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We want you to have a remarkably sparkly diamond in a bigger-than-you-ever-thought-you-could-have size.

So that’s all we sell. Period.

The naked eye doesn’t lie.

We’re trained to believe that choosing a diamond is hard and mysterious. But the simple fact is—if it looks big and sparkly, it is big and sparkly. For 99% of soon-to-be-engaged humans, this is what’s important. Make your decision on what you can see.

The 4C's had a good run.
Now, meet the 3S's.

Size

Let’s face it. It matters. Especially with diamonds. Sparkle Cut diamonds give you the most sparkle for the greatest value so you can get a diamond bigger than you imagined.

Shape

By far, the most sought after diamond shape (and the sparkliest) is the round cut – and Sparkle Cut has perfected it.

Sparkle

Sparkle Cut maximizes the sparkle in every diamond. You get 50% to 100% more sparkle than stones that cost thousands more.

“I stare at my diamond a thousand times a day. It's one full carat of unbelievable sparkle. I feel like I need sunglasses just to look at it.”

– Jennifer

Our setting
– or yours?

Engagement Rings

Customize your own ring with the size, shape and setting that rocks your world.

Loose Diamonds

Already have a setting? We've got everything you need to fill it.

Earrings

Sometimes your lobes need some sparkle, too. Dress them up with solitaires.

Stay starry-eyed with us.

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