We want you to have a remarkably sparkly diamond in a bigger-than-you-ever-thought-you-could-have size.
So that’s all we sell. Period.
The naked eye doesn’t lie.
We’re trained to believe that choosing a diamond is hard and mysterious. But the simple fact is—if it looks big and sparkly, it is big and sparkly. For 99% of soon-to-be-engaged humans, this is what’s important. Make your decision on what you can see.
The 4C's had a good run.
Now, meet the 3S's.
Let’s face it. It matters. Especially with diamonds. Sparkle Cut diamonds give you the most sparkle for the greatest value so you can get a diamond bigger than you imagined.
By far, the most sought after diamond shape (and the sparkliest) is the round cut – and Sparkle Cut has
Sparkle Cut maximizes the sparkle in every diamond. You get 50% to 100% more sparkle than stones that cost thousands more.