“Why pay more for qualities in a diamond you can only see with a jeweler’s loupe?”Read article
“Creating Mariah Carey and Kim Kardashian kind of bling at a lower price point.”Read article
“There’s no diamond that can’t be improved by what we do.”Read article
“Rethinking diamonds – and the entire diamond shopping experience – for the modern generation.”Read article
“The first piece of diamond jewelry I bought myself were these Sparkle Cut diamond studs.”Watch video
Can you tell the difference between these 1 carat diamonds?
If you're trying to make sense of all those V’s and S’s, read our diamond grading cheat sheet.
How we do diamonds differently
More sparkle, less money
The naked eye doesn’t lie
There’s science in sparkle
We source the whole alphabet
“Sparkle Cut is the great equalizer, making even J and K color diamonds sparkle like much higher grade (and more expensive) diamonds.”
– Kalpesh Jhaveri
GIA Graduate Gemologist
Vice President, Diamond Club West Coast
The industry talks a big game about the 4C’s: Carat, Cut, Color, Clarity. Important? Yes. But we focus on what you can see with the naked eye – and that’s the 3S’s.
Let’s face it. It matters. Especially with diamonds. Sparkle Cut Diamonds give you the most sparkle for your investment and a diamond bigger than you imagined.
By far, round diamonds are the most sought after diamond shape (and the sparkliest) – and Sparkle Cut has perfected them.
Sparkle Cut maximizes the light return in every diamond. You get 50% to 100% more sparkle than stones that cost thousands more.
– or yours?
Customize your own ring with the size, shape and setting that rocks your world. Start now