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“Why pay more for qualities in a diamond you can only see with a jeweler’s loupe?”

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“Creating Mariah Carey and Kim Kardashian kind of bling at a lower price point.”

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“There’s no diamond that can’t be improved by what  we do.”

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“Rethinking diamonds – and the entire diamond shopping experience – for the modern generation.”

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“The first piece of diamond jewelry I bought myself were these Sparkle Cut diamond studs.”

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Can you tell the difference between these 1 carat diamonds?

If you're trying to make sense of all those V’s and S’s, read our diamond grading cheat sheet.

How we do diamonds differently

More sparkle, less money

We hand-pick only the best naturally-mined I, J, and K color grade diamonds. Then we apply finishing cuts that give them 50% to 100% more sparkle than higher color grade diamonds – which can cost thousands more.  Read about our technology.

The naked eye doesn’t lie

Color grade is the most expensive diamond characteristic, yet it’s essentially invisible – and doesn’t influence sparkle. So why pay for it? Looking at your diamond in real life, you’ll only notice the bling, not where it falls on the color grading spectrum.

There’s science in sparkle

Sparkle is scientifically measurable (plus, spectacular!), and every single one of our diamonds comes with certification to prove it. But if you still need some sparkle validation, read our  money-back Sparkle Pledge.

We source  the whole alphabet

Not finding your perfect diamond match on our site? We can apply Sparkle Cut technology to any grade of diamond, from D to Z. Just give us a call, and we’ll help you source your dream diamond.

“Sparkle Cut is the great equalizer, making even J and K color diamonds sparkle like much higher grade (and more expensive) diamonds.”

– Kalpesh Jhaveri

GIA Graduate Gemologist
Vice President, Diamond Club West Coast

Make it your own.

Create a ring you’ll love – starting with a showstopping setting or dazzling diamond.

Choose a setting

Choose a diamond

The industry talks a big game about the 4C’s: Carat, Cut, Color, Clarity. Important? Yes. But we focus on what you can see with the naked eye – and that’s the 3S’s.

Size

Let’s face it. It matters. Especially with diamonds. Sparkle Cut Diamonds give you the most sparkle for your investment and a diamond bigger than you imagined.

Shape

By far, round diamonds are the most sought after diamond shape (and the sparkliest) – and Sparkle Cut has perfected them.

Sparkle

Sparkle Cut maximizes the light return in every diamond. You get 50% to 100% more sparkle than stones that cost thousands more.

Get a
“Hell yes!”

“Why pay more for qualities in a diamond you can only see with a jeweler’s loupe?”

“Creating Mariah Carey and Kim Kardashian kind of bling at a lower price point.”

“There’s no diamond that can’t be improved by what  we do.”

“Rethinking diamonds – and the entire diamond shopping experience – for the modern generation.”

“The first piece of diamond jewelry I bought myself were these Sparkle Cut diamond studs.”

Can you tell the difference between these 1 carat diamonds?