Can you tell the difference between these 1 carat diamonds?
If you're trying to make sense of all those V’s and S’s, read our diamond grading cheat sheet.
How we do diamonds differently
More sparkle, less money
The naked eye doesn’t lie
There’s science in sparkle
We source the whole alphabet

“Sparkle Cut is the great equalizer, making even J and K color diamonds sparkle like much higher grade (and more expensive) diamonds.”
– Kalpesh Jhaveri
GIA Graduate Gemologist
Vice President, Diamond Club West Coast
Make it your own.
Create a ring you’ll love – starting with a showstopping setting or dazzling diamond.
The industry talks a big game about the 4C’s: Carat, Cut, Color, Clarity. Important? Yes. But we focus on what you can see with the naked eye – and that’s the 3S’s.
Size
Let’s face it. It matters. Especially with diamonds. Sparkle Cut Diamonds give you the most sparkle for your investment and a diamond bigger than you imagined.
Shape
By far, round diamonds are the most sought after diamond shape (and the sparkliest) – and Sparkle Cut has perfected them.
Sparkle
Sparkle Cut maximizes the light return in every diamond. You get 50% to 100% more sparkle than stones that cost thousands more.

Our setting
– or yours?
Build Your Ring
Customize your own ring with the size, shape and setting that rocks your world. Start now
Shop Loose Diamonds
Already have a setting? We have a dazzling diamond to fill it. Shop now
Shop Diamond Jewelry
Add some glitz with these stunning conversation pieces – already set and ready to wear. Shop now