How to pick a diamond

We’ve all heard about the 4C’s, but few of us really comprehend them. At Sparkle Cut, we talk about the 3S’s: Size, Shape and Sparkle. This simple criteria can help even the most discerning shopper navigate the mysterious world of diamonds.

1 Consider the relationship between sparkle and size.

Select a well cut, well balanced diamond. If the diamond is cut for maximum sparkle, diamond size becomes less critical. If it isn’t, sparkle and symmetry are exchanged for a higher carat weight. Sparkle Cut Diamonds showcase the classic 58 facets, plus the added sparkle that comes from our proprietary nano-cutting technology. Most customers we talk to think sparkle is the most important feature of a diamond.

2 Round sparkles best.

If you’re looking for maximum sparkle, the classic round cut diamond is a timeless shape designed to reflect the most awesome display of light. During the Roaring Twenties, the round cut diamond was popularized as the first of the modern cuts. And it’s stuck around for good reason.

3 Colorless may not be as important as you think.

While the colorless category (D, E, F) reflects the purest white light, the naked eye typically can’t detect the difference between colorless and near colorless (G, H, I, J - even K). In fact, a near colorless diamond may appear whiter when set in yellow or rose gold metals — and this helps with cost-effectiveness.

If you’re interested in getting the most bling for your buck, Sparkle Cut combines the value of near colorless diamonds with the added sparkle that comes from our nanotechnology. The extra sparkle you get can actually make a diamond feel bigger.